Tisme

"Tisme" is an elaborated campaign concept specifically developed for the Hogeschool van Arnhem en Nijmegen (HAN). The primary goal of this campaign is to transform the existing stereotypical, inaccurate, and predominantly negative perception of people with autism. Through this campaign, we aim to emphasize that everyone has their own unique characteristics.

Within this project, I focused on the conceptualization of the idea, the creation of the logo, the development of the visual identity, and the design of graphic elements. The entire campaign was then consolidated into a brand book, which outlines the guidelines and identity of "Tisme."